Benchmarking involves a comparative evaluation of your service against that of your competitors. An analysis is conducted on your direct or indirect competition to identify the strengths and weaknesses of your business in the market. This tool allows you to understand your position relative to the competition or regarding a specific market service.
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Benchmarking analysis helps you understand your competition, their key strengths, and the elements that give them a market advantage. It is a tool that allows you to improve the quality of your service and products in relation to your competitors within the market sector.
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