Frequently Asked Questions

When you hire a Mystery Shopper, your business receives an impartial view of what your customers truly experience. It identifies critical moments that impact their experience and uncovers opportunities to innovate and differentiate from the competition. It’s like having a “secret observer” who shows you what works, what can be improved, and how to surprise your customers—helping you stand out from the competition and deliver a memorable service.

Each Mystery Shopper project is quoted individually, taking into account factors such as the number of evaluations, questionnaire complexity, and location. It includes everything: planning, execution, analysis, and a clear report with real findings and actionable opportunities. More than a cost, it’s an investment in fact-based decisions to improve the customer experience and optimize your processes.

We offer Mystery Shopper services in multiple cities and countries, adapting to the location of your business. We have a network of trained evaluators that allows us to cover local, regional, and international markets, ensuring the same quality and reliability in every visit, no matter where your company is located.

Tell us your goals, and we will design a customized evaluation plan for your business. We take care of planning, execution, and clear reporting, delivering reliable, actionable information that allows you to improve the customer experience and optimize your internal processes. If you’re ready to get started, send us a message and request your evaluation hassle-free.

All the information from your evaluations is just a click away. Each visit generates a detailed report in PDF or Excel, ready to review, present, or analyze your metrics in depth. With our online dashboard, all visits are centralized in one place, featuring dynamic metrics, comparisons, and smart filters that enable strategic, real-time analysis—helping you make quick decisions and continuously improve your customers’ experience.

For each evaluation conducted, you will receive a complete and clear report, available in PDF for formal review or in Excel to manipulate data, cross-reference information, and track your metrics in a personalized way. Each evaluation produces a report that goes beyond the numbers. It includes observations, comments, and evidence that allow you to identify opportunities, prioritize improvements, and design concrete actions to enhance the customer experience. It’s a tool that turns data into smart and effective decisions.

Mystery Shopper evaluators are carefully selected to ensure objectivity, professionalism, and discretion during each visit. We look for individuals with strong observation, communication, and analytical skills, capable of remaining unnoticed while capturing key details of the customer experience. Once selected, they receive specific training on the objectives of each evaluation: what to observe, how to record information, how to use reporting formats or applications, and the evaluation protocols and criteria. They are also instructed on confidentiality and professional ethics, ensuring that every report is accurate, reliable, and valuable for your business.

The Mystery Shopper service can be implemented in any industry where there is customer interaction. It is a strategic tool that allows you to experience the customer journey from the inside, identify areas for improvement, and uncover opportunities to enhance service quality. It is ideal for businesses looking to differentiate themselves and stand out from the competition.

Mystery Shopper evaluations reveal the factors that truly influence a customer’s purchase decision: from team service and communication of benefits to clarity in pricing, promotions, or financing. With this information, your business can address areas for improvement, strengthen its strengths, close more sales, and build customer loyalty, achieving sustained revenue growth.

Mystery Shopper evaluations identify the key moments that build trust, comfort, and connection. By improving these touchpoints, your business delivers a consistent and memorable service, encouraging customers to return, recommend your brand, and become loyal brand ambassadors.

The ROI of a Mystery Shopper program can be quantified by comparing evaluation results with key indicators such as sales, conversion rates, customer satisfaction, and complaint reduction. By identifying areas for improvement and turning them into concrete actions, the program not only pays for itself but also generates tangible returns in revenue and customer loyalty.