Mystery shoppers, also known as secret shoppers or undercover customers, provide valuable information to help improve your business’s service. Our assessments analyze everything from customer service quality to employee misconduct. We also tailor our questionnaires to your company’s protocols to give you a complete picture of what’s happening while you’re away.
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Nowadays, companies spend a lot of money on advertising to attract new customers, neglecting the most important thing: SERVICE QUALITY.
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Over our more than 10 years of service, we’ve helped dozens of companies improve their business by providing the qualitative and quantitative information they need for decision-making.
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Incorporating a Mystery Shopper program into your business can offer several significant benefits.
Objective Customer Service Evaluation: Mystery shoppers provide unbiased and objective evaluations of the customer experience. By acting like regular customers, they can offer you genuine insight into how a customer feels when interacting with your company.
Identifying Areas for Improvement: Through detailed observations from mystery shoppers, you can identify specific areas that need improvement in customer service, product presentation, cleanliness, and more.
Measuring Compliance with Standards: You can ensure that employees are following the standards and procedures established by the company. This is especially crucial in industries where consistency is key.
Immediate Feedback and Corrective Actions: By receiving reports from mystery shoppers regularly, you can address issues promptly and take corrective action before they impact long-term customer satisfaction.
Improving Staff Training: Using mystery shopper reports as a training tool can help you improve employee skills and attitudes. You can identify areas where additional training is needed and provide targeted feedback.
Increased Customer Satisfaction: By addressing problem areas and improving service quality, customer satisfaction is likely to increase, which can strengthen customer loyalty and encourage repeat business.
Standing Out from the Competition: Maintaining a high level of customer service can differentiate your business from competitors. Mystery shopping reports help you maintain and improve service quality to stand out in the market.
Marketing Strategy Development: You can use the information gathered by mystery shoppers to fine-tune your marketing and advertising strategies, focusing on the aspects that positively stand out in the customer experience.
Overall, having a mystery shopping program can be a valuable tool to ensure your business consistently delivers high-quality service and continuously adapts to changing customer expectations.
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